nibs etc. is a UK startup dedicated to transforming cocoa fruit pulp from chocolate production and apple pulp from juice manufacturing into award-winning granola, granola bars, and savory crackers. Their products — high in fiber and nutrients — are available in major retailers including Waitrose, Whole Foods, and Selfridges, proving that food industry by-products can become premium snack foods that consumers love.
Through this pioneering upcycling approach, nibs etc. not only prevents valuable fruit pulps from being discarded but also creates the UK’s first upcycled snack brand that delivers exceptional taste and nutrition, proving that circular innovation and market success can go hand in hand.
Learn more: www.nibsetc.com
